Nashik Valley is steeped in wine tradition. With over 100 indigenous grape varieties, it is no wonder that all wineries in the valley have a rich tradition with the vine. The relationship between grapes and indigenous identity in Nashik Valley has to be created. The indigenous grape varieties that enrich and contribute to the identity of the Nashik vineyards represent 80% of the crops.
Nashik Valley is known as the Wine Capital of India since it accounts to a large amount of the country's grape export and there are many vineyards in and around Nashik. It also plays an utmost important role in agriculture onion, tomatoes and many other vegetables are exported from Nashik to various parts of the world. In addition, Nashik is known for its picturesque surroundings, climate and tourism. An assurance of product quality and distinctiveness that is attributable to geographic origin of Nashik Valley is provided herewith.
India Grape Harvest is examining how to increase profit through product differentiation, such as regional branding of BRAND NASHIK. Building BRAND NASHIK in conjunction with an effective marketing program will help agricultural producers and processors develop more profitable operations. It will identify a product based on its origin is an ideal way for agricultural producers to differentiate their products. Benefits of building Brand NASHIK include establishing consumer loyalty, achieving product differentiation and distinctness, creating legal protections and achieving higher profit margins.